The Rival crock pot is to the history of slow cookers, and slow cooking in general, what Disney is to the history of Family theme parks or animated movies.
Rival has been bringing electric kitchen appliances to consumers' homes since 1932; Beginning with the Rival Can-0-Mat over 70 years ago, through recent product introductions such as the removable parts Fryers, Skillets and Griddles, Rival focuses on innovation that helps make your cooking experience more pleasurable.
The Rival crock pot has a curious history.
Crock Pot is the registered trade make of the Rival company. However it has become so well known that it's become the generic name for all slow cookers of this type ( just like 'Kleenex' for tissue and 'Band-aid' for adhesive plaster bandages).
In late 1970, Rival acquired the assets of another company. And along with this acquisition was a little appliance called the 'Beanery'. It was a basic bean cooker. It was made of white steel, with a glazed brown crock liner, and an aluminium lid.
Rival's own cooks and chefs started to experiment with this little bean cooker. Soon they discovered that it cooked meat even better than beans. Soon after, the birth of the Rival Crock Pot took place.
Some Crockpot high points:
1970 - Rival acquires the assets of Naxon Utilities Corp and the "Beanery" slow cooker.
1971 - Rival introduces the new Crock Pot slow cooker – (formerly the "Beanery").
1974 - Rival brings removable stoneware to Crock Pot slow cookers, making clean-up easy.
1981 - Sales of CrockPot slow cookers reach $30 million after only 10 years.
1997 - Oval CrockPot slow cookers were introduced.
2001 - Crock Pot develops the first-ever programmable slow cooker – the Smart-Pot.
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